Melbourne Hotspots news article

In The News: Cohen Handler’s Zac Jacobs on Victorian Property Hotspots and the Forecast Two-Year Boom

In The News: Cohen Handler’s Zac Jacobs on Victorian Property Hotspots and the Forecast Two-Year Boom

Zac Jacobs, Business Director at Cohen Handler Buyers Agents, Melbourne buyers' advocate

Cohen Handler’s Victorian Business Director Zac Jacobs has been quoted in a major realestate.com.au feature on the Victorian suburbs tipped for a two-year property boom, offering buyers direct insight into where the real opportunities are, and where to be cautious.

The feature draws on the latest Hotspotting Autumn Price Predictor Index to identify the council areas and suburbs leading Victoria’s property recovery, and Zac was sought out as an industry authority on where the real opportunities are and which parts of the market buyers should think twice about.

Here’s what it means if you’re looking to buy in Melbourne or regional Victoria.

Melbourne Is a Buyer’s Market… But the Window Is Narrowing

Zac told realestate.com.au that Melbourne is “absolutely a buyer’s market” right now, with less competition at auctions and a growing number of off-market listings giving purchasers an edge they haven’t had in years.

“We’ve seen in the last couple of weeks, prices of about 80 per cent of properties are selling in, or at, the lower range of expectations, and that’s unusual in a market like this,” Zac said.

Soaring fuel costs and recent interest rate rises have caused some market disruption over the past fortnight, which has softened buyer competition. Melbourne’s preliminary auction clearance rate has sat between 57 and 61 per cent through March 2026, well below the levels that characterise a seller-dominated market.

But the fundamentals pointing toward recovery are hard to ignore. KPMG’s latest forecasts project Melbourne as Australia’s best-performing capital city market in 2026, with house prices expected to rise 6.6 per cent and unit prices 7.1 per cent — outpacing Sydney, Brisbane, and Perth.

For a buyers’ agent in Melbourne, the message to clients is clear: the current conditions favour buyers, but that advantage is unlikely to last as price growth accelerates through the year.

The Hotspot Data: Where Victoria’s Growth Is Concentrated

The Hotspotting report flagged a string of Victorian council areas among the nation’s top ten for rising sales momentum, including Ballarat, Greater Dandenong, Geelong, Hume, Mitchell, and Yarra.

Regional Victoria recorded 15,299 sales in the October–December 2025 quarter, a 32 per cent increase on the prior year. Greater Melbourne logged 34,209 sales in the same period, approaching the record set in December 2021.

Within those areas, 14 suburbs were identified with converging signals of price growth and sales activity. Median prices range from around $400,000 in Broadford through to $1.099 million in Clifton Hill, a spread that reflects genuine opportunity at multiple price points for first home buyers, upgraders, and investors alike.

Where Zac Says Buyers Should Be Cautious

The realestate.com.au feature also captured Zac’s warnings about the parts of the market that buyers should approach with care, the kind of on-the-ground intelligence that doesn’t show up in a hotspot list.

  • CBD apartments and outer suburban house-and-land packages: Both segments suffer from over-saturation, with too much supply relative to demand suppressing long-term capital growth regardless of short-term price movements.
  • Suburbs earmarked for high-density development: buyers should check what’s slated for construction in any suburb they’re considering. Planning approvals for large apartment developments can fundamentally alter a suburb’s character, and its price trajectory.

“Even Brighton, with potentially 12-storey apartment blocks going up, these things will affect your price growth,” Zac told realestate.com.au. “Because people are moving there for the lifestyle, but if they’re going to be surrounded by apartment blocks and traffic jams, they won’t want to be there anymore.”

This kind of insight is exactly why media outlets like realestate.com.au regularly seek commentary from Cohen Handler’s team. It’s the difference between reading a data report and understanding what it actually means for your next purchase.

Why Buyer Representation Matters in a Transitional Market

Melbourne city skyline and surrounding suburbs — Victorian property market tipped for two-year boom in 2026

A buyer’s market sounds straightforward. More stock, less competition, more negotiating power. But the reality is more nuanced.

When 80 per cent of properties are selling at the lower end of expectations, pricing across the market becomes less predictable. Vendors are adjusting expectations at different speeds, selling agents are quoting wider ranges, and the gap between well-priced stock and overpriced stock is widening.

A Melbourne buyers’ advocate who operates across the market every week, attending auctions, inspecting stock, tracking what actually sells versus what passes in, has the real-time intelligence to distinguish between genuine value and a property that’s simply been overpriced from the start.

Cohen Handler’s Victorian team, led by Nicole Jacobs, covers the full spectrum of the Melbourne market: inner-city prestige, family suburbs across the eastern and south-eastern corridors, bayside markets, and growth areas to the north and west. The team also advises on regional Victorian opportunities in Geelong, Ballarat, and the Mornington Peninsula.

What Comes Next for Victorian Property

The consensus among major forecasters is that Melbourne’s current affordability advantage relative to Sydney, combined with strong population growth, infrastructure spending, and improving sentiment, positions Victoria for sustained price growth through 2026 and into 2027.

For buyers, the strategic question is straightforward: do you purchase now while conditions still favour you, or wait until rising prices and returning competition make every purchase harder and more expensive?

The data, and the experience of Cohen Handler’s Victorian team, suggests that buyers who move decisively in the current window will benefit most from what comes next.

Looking to buy property in Melbourne or regional Victoria? Whether you’re a first home buyer, an investor, or upgrading to your next family home, Cohen Handler’s Victorian specialists can help you navigate this market with confidence.

Talk to our Melbourne team today

Frequently Asked Questions

Is Melbourne property expected to boom in 2026?

Multiple independent forecasters, including KPMG, project Melbourne as Australia’s best-performing capital city property market in 2026. House prices are forecast to rise by approximately 6.6 per cent and unit prices by 7.1 per cent over the year. This follows a period of relative underperformance compared to Sydney and Brisbane, which has left Melbourne with a significant affordability advantage that is now attracting both local and interstate buyers. The Hotspotting Autumn Price Predictor Index has also flagged multiple Victorian council areas among the national top ten for rising sales momentum.

What are the hotspot suburbs in Melbourne right now?

The latest Hotspotting report identified suburbs across metropolitan Melbourne and regional Victoria showing converging signals of rising sales activity and price growth. Hotspot council areas include Greater Dandenong, Hume, Mitchell, and Yarra in metro Melbourne, along with Ballarat and Geelong in regional Victoria. Median prices across the flagged suburbs range from around $400,000 to over $1 million, reflecting opportunities at multiple price points. A buyers’ agent can help assess which suburbs have sustainable growth drivers rather than short-term momentum.

Is now a good time to buy property in Melbourne?

Melbourne is currently in “buyer’s market” territory. Auction clearance rates have been sitting between 57 and 61 per cent, stock levels are elevated, and approximately 80 per cent of properties are selling at or below the lower end of price expectations. For buyers, this means less competition, more negotiating leverage, and a wider selection of properties. With major forecasters projecting price growth of over six per cent in 2026, current conditions represent a window of opportunity that is expected to narrow as the market recovers.

What should Melbourne property buyers avoid in 2026?

Cohen Handler’s Zac Jacobs advises buyers to be cautious about CBD apartments and outer suburban house-and-land packages, both of which suffer from oversupply that limits long-term capital growth. It is also important to check planning approvals in any suburb you’re considering. Large apartment developments can change a suburb’s character and suppress price growth in surrounding streets. A professional buyers’ agent can conduct this due diligence and advise on which suburbs and property types are positioned for genuine, sustainable growth.

What does a buyers’ agent do in Melbourne?

A buyers’ agent (also known as a buyers’ advocate in Victoria) is a licensed real estate professional who works exclusively for the purchaser. Unlike a selling agent, who represents the vendor and aims to achieve the highest price, a buyers’ agent acts solely in the buyer’s interest. Services include property search and shortlisting, suburb and property due diligence, auction bidding, and private treaty negotiation. In the current Melbourne market, a buyers’ agent also provides access to off-market properties, which make up a growing share of sales as vendors choose to sell quietly rather than face uncertain auction results.

How much does a buyers’ agent cost in Melbourne?

Buyers’ agent fees in Melbourne vary depending on the scope of service and the value of the property being purchased. Most buyers’ agencies, including Cohen Handler, offer either a fixed fee or a percentage-based fee agreed upfront before any search begins. For many buyers, the savings achieved through professional negotiation, off-market access, and avoiding costly mistakes more than offset the fee. Cohen Handler offers a free initial consultation to discuss your requirements and explain the fee structure.