Myth Busting: A Brisbane Buyers Agent Isn’t Just For Luxury Homes
In 2025, the Brisbane property market was a different beast as median house prices rose approximately 14.5%. Now that the city has officially overtaken Melbourne in median house value, the reality for buyers on the ground is that stock is tight, competition is fierce and speed is everything.
There is a common misconception that using a Brisbane Buyer’s Agent is a luxury reserved only for the prestige end of town, for the riverfront mansions in New Farm, or Ascot.
However, looking our client data for Brisbane over the past 12 months tells a different story.
The Data: We’re Supporting Everyday Buyers
Over the past year, we’ve bought for hundreds of clients and our average purchase price sits at $2.3m (a figure driven by some significant high-end transactions). However, the most telling statistic is our median purchase price of $1.1m.
To put this into perspective, the majority of homes we secured for buyers are actually within Brisbane’s median house price bracket of $1m – $1.36m, in line with the broader market.
Myth Busted: Buyers Agents are only for Investors
65% of our Brisbane purchases in 2025 were for first home buyers and families.
The idea that Buyer’s Agents are exclusively for interstate investors is not true. Yes, at Cohen Handler we offer our services to international and interstate buyers, but today, the majority of our clients are locals.
Why are they engaging Cohen Handler Queensland?
Cohen Hander’s Proven Experience:
With 16 years in the game, we are well equipped to support all property buyers through their journey. In a market where days-on-market hovers around the low 20’s, buyers don’t have time to hesitate. We give them the confidence and due diligence to act immediately.
Access To More Stock:
With total listings down significantly compared to long-term averages, quality family homes often sell before they ever hit realestate.com.au or Domain. We open doors to off-market opportunities others don’t see.
Accurate Market Knowledge:
In a fast moving market, putting a price or estimated value on a home can be tricky, however with a Buyer’s Agent’s market knowledge, it takes much of the stress and uncertainty away when it comes time to make an offer or bid at-auction.
We Beat the Competition:
Competition in Queensland has grown significantly as a result of net interstate migration over the past 5 years. According to ABS’s quarterly data (Components of population change – states and territories), between June 2020 – June 2025, net interstate migration amounted to 166,052 people. Many of these people had healthy budgets to deploy after selling their relatively high value home in places like Sydney and Melbourne.
A Brisbane Buyers Agent can help you beat the competition by getting you access to homes before anyone else. A buyer’s agent’s access and speed in Brisbane right now and its more affordable outer areas, is a buyer’s secret weapon today.
The Verdict
If you are trying to buy a family home in Brisbane right now, you are in the toughest fight in the market.
The data shows you don’t need to be a multi-millionaire to use a Brisbane Buyers Agent, you just need to be prepared to secure the right property at the right price.